#wfa11: Backstage @ Wine Road Worldwide HQ
A Wine & Food Affair is here! Today at Wine Road Worldwide HQ, we are finishing up the preparations for the winery member pick-up of supplies tomorrow. We have the finalized RSVP lists and are ready to welcome each guest to the winery at which they have chosen to check in. Each participating winery will attend a Wine Road A Wine & Food Affair Event Power Point Briefing tomorrow AM given by our ED, Beth- they will pick up their Event Envelope full of All Things Wine Road and away we go! Members will come by our Wine Road HQ Warehouse to pick up their glasses, event wristbands, Programs, event instructions, signage, Designated Driver supplies, Calistoga Water- well, you name it, Wine Road has it!
Tomorrow is an anticipatory time, where Wine Road HQ staff gets to see Wine Road Member Wineries in one spot as they file through to pick up their event supplies on the eve of our premier event; exciting, fun, satisfying, special- that is the Wednesday before each and every one of our Wine Road Events!

DD Mugs, green wristband and the TASTING ALONG THE WINE ROAD Volume 13 cookbook in a lovely display in our warehouse created by retail whiz Beth….

How will we sort all this out? Optima Cellars’ very own Daniel will help us forklift out these materials- and then our members will arrive and our special assignement Warehouse Staff will load them up!
I love Member Pick Up Day; excitement, Cole Porter songs, the fusion of guest expectations with reality- the top!
Here’s looking at your, kids.
TR
Wednesday Member Pick Up Day Update:















