BT Behind the Scenes: Wine Road Member Pick Up Day
BT is almost here- pre-sale ticketing ends tonight, 2.28.11 @ 9pm. Please note that on the BT Event page we have the Program, Interactive Google Map, Event Map & List of Participating Wineries by Area to help you plan. And of course, you can call or email us and we will assist! Remember to PRINT YOUR TICKETS! Bring your photo ID to the Event to show proof of age! This event does not sell out- tickets can be purchased at the door of any participating winery (147 of them- a record) during the event. With the close of ticketing tonight, Beth, Lynn and I get down to the serious, specific staging of BT at Wine Road HQ.
On Wednesday all 147 of the participating wineries will wend their way to our HQ in downtown Hburg to pick up their BT Supplies- the warehouse is full of Wine Road Event glasses, designated driver mugs, Coca-Cola products- delicious beverages for DD’s- the Calistoga 5 gallon water bottles have already been drop shipped to each winery location to be used for drinking and for rinsing glasses. Each member has a Wine Road tote bag to pick up- these bags were designed to hold the Wine Road Schwag that Beth handed out to writers and VIP’s on the Red Carpet pre-Academy Awards this past weekend- yes folks, Beth has gone Hollywood and has taken the Wine Road to the Four Seasons!
These bags hold the wristbands for each weekend, DD bands, Event Maps, the Event Program, Wine Road Signs, balloons (and we also use the WR Event banners and re-usable Event Signs), Control Pourers, &c. Each winery will receive an envelope with banking info and their RSVP List (we know who is going where from the pre-sale- and based on glasses left over from Winter Wineland and past need and physics of chance, can distribute the glasses where they are needed- well, more or less- quite exciting.) Reminds me of staging a military campaign- or perhaps supplying a three-ring-traveling-circus. We have extra warehouse assistance on Wednesday and Daniel/Danny from Optima Cellars on the fork lift- members come in one side of our driveway and go out the other and do not even have to leave their vehicles. Let’s hope it does not rain. Beth told me, however, that that is what coats are for.
The supplies for the special Riedel Tasting at the Fountaingrove Inn on Saturday 5 March are also here by my desk- a pallet of Riedel glasses- and, as soon as I can get it, the wine for the tasting- working on that over the weekend and today. I will look forward to meeting all participants in this fun event on Saturday AM.
Our members have already seen the Power Point on BT by Beth, attended a Wine Road Responsible Hospitality Seminar and many came to our WR Seminar on BT with guest speakers from Dave Coffaro Winery, Joseph Swan and Sunce. We have our special CHP officers and Hburg PD walking patrol officers in place.
We are all excited, anticipatory, jazzed! along Wine Road- this is our 33rd Annual BT- it is a true apogee of our year!
Here’s looking at you, kids.
TR




