Certified Tourism Ambassador: Sonoma County
Well, you can call Beth Costa, our Executive Director, Lynn Thomas, our Office Manager, and me, Tracy Logan, Wine Road Member & Guest Concierge, Madam. (Now cut that out…different meaning….) Similar to Perle Mesta (played by Ethel Merman) being appointed ambassador to Luxenbourg and garnering the title of “madam”….but more fun!
When I first enrolled to become a Certified Tourism Ambassador for Sonoma County, I was picturing this:
What I got was this:
as well as a completely enhanced set of skills for helping my guests to Wine Road-Northern Sonoma County- as well as to the WHOLE of Sonoma County.
Ken Fischang, SCTB’s President/CEO, is often mistaken for a young Danny Kaye, especially when I am talking about Ethel Merman and Donald O’Connor (though I bet that George Sanders cringed to be in this film, Shere Khan that he is, but I digress….), as currently we are:
Here is Ken’s take on the CTA Program:
The goal of this program is to showcase our region and improve visitation by inspiring front-line hospitality employees and volunteers to work together to turn every visitor encounter into a positive experience.
If front-line employees and volunteers provide quality service, visitors are more likely to have a positive experience. Visitors who have a positive experience are more likely to return. And they will share their perceptions with their friends. Everyone benefits – visitors, hospitality workers and their employers, and the local and regional economies.
Very well put, Danny, er ahem, Ken!
I am a California native and even I, history and trivia buff that you may notice I am, learned tons with this program.
Bows to program and kudos to Mo McElroy, Chief Sonomambassador, too. Ken and Mo taught me to remember to look to the stars…just like the ones on my CTA official pin.
Here’s looking at you, kids.